http://blog.vialogix.com/articles/2006/06/23/qualitative-measures-online en-us 40 <p>I remember a grad school course in Mass Communications research that made me think it would be hard to ‘measure’ advertising results (<a href="http://www.grady.uga.edu/graduate_studies.php?al1=Graduate+Studies&#38;al2=Seminars+%26+Courses&#38;page=gra_courses.inc.php#ADPR">Grady Course Listing</a>). 15 years in a creative service business have help prove that in more detail. Don’t get me wrong, I believe that the UI work we do definitely effects results in a measurable way. I just think that companies and service firms struggle with the need to Quantify results that are probably more Qualitative.</p> Fri, 23 Jun 2006 13:19:00 -0400 urn:uuid:c4735fcf-ee92-4994-9a5c-afd8bd88b9f4 Rob http://blog.vialogix.com/articles/2006/06/23/qualitative-measures-online business design