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    <title>The Last Mile: Design as differentiator</title>
    <link>http://blog.vialogix.com/articles/2008/02/10/design-as-differentiator</link>
    <language>en-us</language>
    <ttl>40</ttl>
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      <title>Design as differentiator</title>
      <description>&lt;script type="text/javascript" src="http://shots.snap.com/ss/f323cf816def2e92c624a37404106ebc/snap_shots.js"&gt;&lt;/script&gt;

	&lt;p&gt;We run into sales opportunities frequently who have no idea of the realistic cost of bad design. These business leaders have done cheap business cards or used family members who had some &lt;span class="caps"&gt;HTML&lt;/span&gt; skill and are left with the impression that web site redesign should be a quick turn project for minimum expense. Many of these businesses treat design as if it were a commodity &amp;#8211; when it fact it is one of the few things left that should not be.&lt;/p&gt;</description>
      <pubDate>Sun, 10 Feb 2008 19:32:00 -0500</pubDate>
      <guid isPermaLink="false">urn:uuid:5550e553-fea5-486b-bdfa-feaa9c586eb9</guid>
      <author>Rob</author>
      <link>http://blog.vialogix.com/articles/2008/02/10/design-as-differentiator</link>
      <category>business</category>
      <category>design</category>
      <category>simplicity</category>
      <category>web</category>
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