http://blog.vialogix.com/articles/2006/12/02/design-is-important-again en-us 40 <p>I&#8217;ve been carrying around the October <a href="http://www.fastcompany.com/magazine/109/open_design-tough-love.html">Fast Company</a> magazine for 2 months because of all the great articles in their third annual Masters of Design issue. The stories about brands like <a href="http://www.fastcompany.com/magazine/109/open_design-catalyst.html">Puma</a> are insightful, but the bigger picture is more important &#8211; Design matters in business again.</p> <p>Retailers have shown us the lead in recent years as even <a href="http://www.target.com/">Target</a> and Walmart have pushed &#8216;brands&#8217; over &#8216;value.&#8217; Don&#8217;t get me wrong, they still have great value, but the empty big box stores across the suburban countryside, tell us that the 90&#8217;s are over and the bland version of the value story doesn&#8217;t sell long term.</p> Sat, 02 Dec 2006 07:21:00 -0500 urn:uuid:8a5c304f-961f-4142-9d34-2e43eb28036d Rob http://blog.vialogix.com/articles/2006/12/02/design-is-important-again business design user interface