http://blog.vialogix.com/articles/2006/04/28/simple-is-the-new-more en-us 40 <p>Have you seen the new <span class="caps">IBM</span> marketing campaign? <a href="http://www-1.ibm.com/businesscenter/cpe/html2/46035.html">Simple Drive-through</a> Whole page spreads in national newsprint. Outstanding creative behind a classic American brand. And the message? <span class="caps">SIMPLE</span> &#8211; from a company with more complex solutions than most of us can imagine.</p> Fri, 28 Apr 2006 13:12:00 -0400 urn:uuid:643722e1-1349-4685-8868-c908bd7e30fa Rob http://blog.vialogix.com/articles/2006/04/28/simple-is-the-new-more design entrepreneurship simplicity